Pasto Fresco is a link between past and future of Italian culinary arts.
The original recipes have been twisted and changed over time.

Pasto Fresco has given it back the true identity making Italian food more contemporary and more international at the same time.

The design concept reflects this idea cleaving the legacy of 1960s Italian design, having regard of / respecting the tradition and embracing the modernity.

This is Pasto Fresco: True, cool, traditional and contemporary.

Services:
Brand Identity, Packaging, Web Design

Collaborators:
Stefano Rotesi – Architetto

Delivered in:
2017