Kingame card is a loyalty project for Burger King’s customer base in Italy. This is the creative concept all the work has been based on. Lander Project and Nexuscom developed the strategy, structure, and visuals for an effective campaign.

The below images represent the creative concept on which the project materials were based. Some of the graphics became part of the final project, others served as creative reference for communication materials.

 

The project has been realized with NEXUSCOM srl for ARRANGER CONSULTING SRL
(BK official licensee)

Client:
Burger King

Services:
Loyalty Strategy, Marketing, Graphic Design, Print Media

Collaborators:
Nexuscom

Delivered In:
2015,
The loyalty campaign ran from July 2015 to July 2017

 

Storytelling with 80s videogame style, effectively engaging a wide target audience made of different generations.

Icon design

Offline merchandising

Web & UI Design